Your cultural intelligence is more effective, when you are a part of the culture. They wanted others to join in on the fun too. D-Nice is taking Club Quarantine and bringing it to MTV. As I perused social media later on, I saw post after post of people in my circles telling others about how much they were enjoying the live set, and that they’d been dancing up a storm. As you work to be more inclusive in your marketing to connect with diverse and niche customer groups, know that it is important for you to stay plugged into the culture. Last Saturday night, while most people are at home in the midst of social distancing and quarantining due to COVID-19, more than 100,000 people tuned into Derek “D-Nice” Jones Instagram Live for what has been dubbed, Club Quarantine. Remember that fabulous Oreos commercial from the Super Bowl blackout of 2013? When Mark jumped it, it was exciting. You don’t have to turn every cultural event that happens into an opportunity for your brand, nor should you. Derrick Jones) is hosting a daily event that he calls "Homeschool at Club Quarantine." The whole experience was fun. Celebs and social media reacts to DJ D-Nice’s Club Quarantine party on Instagram Live. Among the bold-faced names who have "dropped in" on the party were former first lady Michelle Obama, Oprah Winfrey, former Vice President Joe Biden and Jennifer Lopez. Be a part of the culture, rather than someone who analyzes it after the fact. The cookie brand was able to capitalize quickly on this cultural moment, because whoever was responsible for getting the creative and tweet up were actively engaged in the culture, as it was happening. I'm a customer experience strategist and consultant, and CEO of Thompson Media Group where I help companies deliver inclusive and remarkable experiences that win customers. Live on Instagram! Welcome to the Club Quarantine Holiday 2020 Presale! I have to play this music! OneTake Tuber 10,385 views. Was it a weird feeling for you, too? On Sunday, more than 160,000 people joined him on Instagram Live. "I was literally just playing music from my laptop, and the next day, I hooked up the turntables. 10, 2019 in New York City. "I understand. The evening’s host, D-Nice even did an interview with Oprah a few days later to chat about the experience, where she commented, “It was the most hopeful healing experience, I think going on as a collective virtual community in the United States.”. The moment that she popped in, I just froze. More than 100,000 people were on DJ D-Nice's Instagram Live last Saturday night, including Michelle Obama, Oprah, and Mark Zuckerberg. John Legend's in there, and I called Dave Chappelle up, he jumped in live. For those hours, people forgot their fears and frustrations about the global health pandemic that has already killed thousands, sickened many more, and has severely restricted life outside of our collective homes for an undetermined period of time. © 2020 CBS Interactive Inc. All Rights Reserved. On Monday's "CBS This Morning," D-Nice talked about his inspiration for the virtual dance party: "I was at home, I'm self-isolating, so just sitting here. DJ D-Nice's quartine party came to a close in a major way with the presence of a new single by Childish Gambino.. The invite came via Instagram and it simply said show up to DNICE Instagram Live at 5 PM and so I showed TF up. It doesn’t matter if you are an observer, participant, or active contributor, be there in the thick of it, as it’s happening, rather than reading about it weeks, months, or years later from those that were there as in the moment. "Like, you can just feel good. Sure, everyone who participated in it wasn’t black, but those that weren’t were connected to the community and the culture in some way. Shop official Club Quarantine merchandise and goods. Lo, and Michelle Obama, DJ D-Nice aims to take Club Quarantine on the road—when it's safe to do so. Get your bottles ready! D-Nice (a.k.a. Lo and Drake arrived. Derrick Jones, known as D-Nice. At first, it was like 18 – 20k of us jamming. I didn't know what to play! At one point Saturday night, there were more than 100,000 people tuned in to the live party DJ D-Nice hosted from his kitchen, singing and dancing from … ET on Instagram @dnice. CoronaVirus factory. "Music has always been a great escape," D-Nice said. Instagram: @dnice Diplo, Alicia Keys, Usher, Tracee Ellis Ross, Steph Curry, and others stopped by as well. No matter what your problems are, you put on a good tune, and it just takes you away. It wouldn’t have been nearly as effective if the tweet would have gone up the next week, or even the next day. The DJ spun classic hits for nine hours straight, shouting out different people as they joined the party, including many famous attendees including Oprah, Michelle Obama, Patti Labelle, Dwyane Wade, Joe Biden, Bernie Sanders, and even Mark Zuckerberg. I read articles talking about the history that was made that Saturday night. How different was it? The room was packed, I’m talking virtual shoulder to shoulder. ", Co-host Tony Dokoupil asked, "What is it about music that people need right now?". ♂️♂️ #clubquarantine #millionsdancedaroundtheworld •…” The biggest party ever! It was supposed to be just for my friends, just a few friends on Instagram. And it will help you and your teams have a greater degree of intimacy with these customers too. Gayle King is in here, Michelle Obama's in here. We may be distancing ourselves from one another, but digital dance parties like D-Nice's remind us that we are all in this together. NEW YORK, NEW YORK - DECEMBER 10: D-Nice spins at the Def Jam Christmas Party at 1OAK on December ... [+] 10, 2019 in New York City. "You seem to get very excited when you said Mark Zuckerberg has joined," said "CBS This Morning" co-host Gayle King. ", In terms of playing for a "crowd" of 160,000, D-Nice said, "I'm like, wow, this is pretty much the equivalent of, like, two stadiums of people just listening to music! 2,782 Followers, 30 Following, 92 Posts - See Instagram photos and videos from Club Quarantine (@dnicefanpage) Here's everything we know about DJ D-Nice's Instagram Live "Club Quarantine" dance parties, including how you can watch. With hosting duties being handled by KeKe Palmer, the two will be reviving Club MTV to raise money for a good cause.. Club … ", When asked how long he will keep "Homeschool at Club Quarantine" going, D-Nice replied, "I was going to take a break, but since everyone's saying that it's a daily thing, and you kind of influenced me, so I think I'm going just continue doing it as long as people [want]. (Photo by Johnny Nunez/WireImage). You may opt-out by. On Sunday, more than 160,000 people joined him on Instagram … In a pre-coronavirus world, for many folks, Saturday nights might have meant dance parties at clubs all around the country. Dj Dnice Club Quarantine. Previously, I spent nine years as a marketer at Johnson & Johnson, growing multimillion- and billion-dollar healthcare brands around the world. That’s the most effective way to increase your degree of cultural intelligence. The Super Bowl is a big cultural event in the U.S. with millions of people tuned into the same program at the same time. D-Nice joins “CBS … Last weekend, a big moment happened in pop culture, particularly Black culture. (SOUNDBITE OF SONG, "CALL ME D-NICE") DJ D-NICE: (Rapping) My name is D-Nice. All Rights Reserved, This is a BETA experience. Quarantine Party. Last night D-Nice’s stream hit a new peak of over 100,000 concurrent viewers while he DJed for almost 10 straight hours. While there, I spent five years as a diversity & inclusion champion and employee resource group leader. Hey, who let this person in? Hey, I'll meet you at the bar. As Americans stay home amid the coronavirus pandemic, DJ D-Nice is determined to bring a dance party to everyone. In the last hour of the legendary DJ's 10 … The part that touched me the most was, I put in the call to see if I could get the former first lady in there. David Morgan is a senior editor at CBSNews.com and cbssundaymorning.com. ", King asked, "You are so used to playing to large crowds. "Thank you for rocking with me." 67.3k Followers, 1,916 Following, 433 Posts - See Instagram photos and videos from в ɊυÃⓇNⓉĮŇE (@clubquarantine) He called it Homeschool at Club Quarantine. And I realized, outside of just missing my family, that the other most important thing to me was the crowd, like, DJ-ing for people. The music faded, I was like, 'Oh, I know what she loves, she loves Beyoncé. Derrick Jones) is hosting a daily event that he calls "Homeschool at Club Quarantine.". ", California Privacy/Information We Collect. Opinions expressed by Forbes Contributors are their own. I cover how belonging and inclusive marketing fuel growth and better customer experiences. And then that Saturday night party was everything. DJ D-Nice has been hosting the virtual parties since Wednesday, but things got even more lit on Saturday when Michelle Obama, and others joined the fun. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone. "What was great, it was the other component: People were in a chat room, and the beauty of it is, it initially started with my friends pretending they were inside of a club. Michelle Obama and her team were able to capitalize on a partnership with D-Nice so soon, because she was at the virtual party and experienced first hand the power and impact it was having on participants. The next jam session is scheduled for Monday, March 23 at 6 p.m. By Aleia Woods Mar 22, 2020, ... “If you want some good vibes, head over to DNice’s quarantine party #ClubQuarantine on IG live right now. It's not like I haven't DJ'd for her before, [but] I froze up. But the Democratic front runner did make and exception Saturday night by logging on to an Instagram social distancing dance party hosted by D.J. But there are plenty of other cultural events that happen on a regular basis, not on the scale of the Super Bowl, but that also reach large groups of people within niche audiences. More than 100,000 people joined a nine-hour virtual dance party on Instagram Live hosted by hip-hop veteran DJ D-Nice. Let's play that.' A post shared by D-Nice (@dnice) on Mar 20, 2020 at 12:06pm PDT. But showing up, learning, making connections, and demonstrating that you do support the community not just in words, but in action, will go a long way in terms of helping them feel like they belong with you. After creating a weekly Instagram event that attracts the likes of Rihanna, Drake, J. he replied. ", Asked about how he came up with a setlist, he replied, "I don't have a playlist, I literally just play what feels good. And then the next day J. Yesterday I stayed all 6 hours. 100K views Live. I wanted the experience to be lifted through music, one song at a time. All the people I saw talking about Club Quarantine as it was happening were a part of the African-American community. It was awesome. He’s no stranger to the entertainment world, having made his debut in the 1980s as a member of the rap group Boogie Down Productions. Then I … For nine hours on Saturday night, the rapper and d.j. I read the comments, and people are saying some incredible things, how the music is uplifting their spirits and we all feel so connected through the chat rooms.". Celebrity DJ D-Nice made history with his Instagram Live party. How D-Nice United a Socially Isolated World with Club Quarantine When stars like Oprah and Michelle Obama packed his virtual dance floor, the … This our new cooking mix Literally. It isn’t hard to participate in a cultural event as grand as that, because it’s just what everyone is doing — whether or not you are a football fan or not. The league announced that DJ D-Nice will bring Club Quarantine to its official Instagram account on Friday evening, with a set that is scheduled to go from 7-9 p.m. EST. He’s been calling these events Homeschool at Club Quarantine. The next day, people couldn’t stop talking about the night they partied virtually with great music, a humble DJ, their friends, and some of the famous people they admire from afar. I'm like, if they only knew! Michelle Obama and her “When We All Vote” seized the opportunity this moment in culture presented, and partnered with D-Nice a few days later to host an Instagram Live “Couch Party” designed to get volunteers to text more than 50,000 young people to register to vote. Watch CBS News anytime, anywhere with the our 24/7 digital news network. Celebrity DJs’ live online sets have become house parties for the homebound: Welcome to Club Quarantine DJ D-Nice attends an event in Minneapolis in February 2018. 200.7k Likes, 18.5k Comments - D-Nice (@dnice) on Instagram: “Have you danced at Club Quarantine? Tell a friend! DJ Dnice Club Quarantine Party (part 1) - Duration: ... Part 2: DNice's Quarantine Party on Instagram: The "club" closed at 2pm - Duration: 30:51. Here's a clip of the adorable moment DJ D-Nice … DJ D-Nice, who attracts tens of thousands to his Instagram dance parties under the title "Home School at Club Quarantine. Homeschool at Club Quarantine! ", "I guess the weird part was that my neighbors were complaining that the music was too loud!" I heard about the party from one of my girlfriends who posted in our group chat that we she should tune in. View this post on Instagram I woke up at 4 in the morning and decided, I wanted to throw a party. D-Nice Can’t Wait to Turn ‘Club Quarantine’ Into a Real-Life Party DJ, producer, and photographer discusses the popular virtual club nights he’s been hosting on Instagram Live And I was trying to do that through the music. D-Nice (a.k.a. It was like everyone was there!". (Photo by Johnny Nunez/WireImage), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. The goal was swiftly achieved, as it was reported that within the first 90 minutes of the virtual party, more than 100,000 had been contacted via text. DJ D-Nice hosts a ten-hour long DJ set on Instagram Live, and isn’t stopping anytime soon, during the coronavirus quarantine. And then I noticed that the crowd started to grow. Please note, all available items are presale and are expected to … Copyright © 2020 CBS Interactive Inc.All rights reserved. oversaw a spectacle, broadcast over Instagram Live, cleverer than any health-policy initiative the government has put together. He is hosting daily events he calls “Homeschool at Club Quarantine.” On Sunday, more than 160,000 people watched his Instagram Live. The virtual party lasted hours and all of your faves were in the building. DJ Nice, you did this. I listened in, and instantly smiled as I was transported back to my university days dancing with my friends. "I loved that part. 2.5m Followers, 7,505 Following, 5,302 Posts - See Instagram photos and videos from D-Nice (@dnice) I wasn't sure. People were commenting on how special the evening was for them, and how much healing it brought to their souls in a time when people are filled with fear, uncertainty, and anxiety. Saturday night, more than 104,000 thousand people attending. A post shared by D-Nice (@dnice) on Mar 20, 2020 at 8:47am PDT "From my kitchen, I'm able to send positive vibrations to each of you," Nice wrote. It wasn't just the music, it was just the experience of everyone just kind of escaping what's going on today just for a few hours. Legendary DJ D-Nice is determined to bring a dance party to everybody at home. During a full weekend of COVID-19 quarantine lockdown in the United States, DJs like D-Nice kept our spirits high with historic Instagram Live dance parties. (Omar Vega/Invision/AP) You know, I wanted people to feel good. © 2020 Forbes Media LLC. 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